Ensure the impact of your company's name for promotions and giveaways by printing it on chewing gum packages that stick around long after the flavor disappears. Cater to the avid vacationer with travel guides customized for specific cities and regions. These are just two ways digital print technology is transforming our world. At drupa next week in Germany, Xerox Corporation (NYSE:XRX) and its customers will show off 50 such ways for print providers to make money with these applications.

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