Look, if you are a printer looking to realistically put 300,000-800,000 clicks a month on a machine, then your choices are small and obvious. I think the Igen is probably the choice. I don't see the Indigo truly getting that volume of printing out in a month realistically. Their maintenance schedule can just become too great to get that much volume out.
But, if you are a printer who is in the realm of doing anywhere from 20,000 clicks to 200,000 clicks per month then look at your options. What are they? Try to make the jump to an Igen? And Indigo? A NextPress? That could be suicidal. The 20xx or 60xx series might be an option, but even then you are buying used and out of date technology.
The 250 is the newest technology in the Xerox line-up. Even newer than the Igen.
Xerox values one thing more than they valued quality, customer service or anything else. They understand that the less that they have to send out a technician, the more money that they make. So what do you think was the most important design component to their latest technology machine?... Maintenance.
If there ever was a Xerox machine designed around ease of maintenance, the 250 is it. Now certainly only time will tell since it is so new, but if you think that the older technology of the Igen is more stable, you might have some people who disagree with you.
Whether people realize it or not, the Igen is actually older technology. Many parts of it are VERY old. Notice that they are already on the Igen 3. That is because the first Igen was old technology by the time it got to market.
And also, lets put in a little bit of real world practicality and realistic costs. What about the problem of the Igen's enourmous size? What do you hope to do as a printer? You hope to become successful and get multiple machines.
I don't know of many existing print shops that have enough extra space that can put in multipe Igens. This means leasing more space or maybe even moving your company. What are those costs?
Good grief, everybody that I personally know of who has installed Igens, has been forced to add space, pour more cement, lease addtional space or even move their company. These costs alone can add up to more than the price of one or two 250's.
Might not the 250's be the way to build your volume and to get you to the point of getting an Igen? Rather than going on the enormously risky path of the 6060, then 8000 etc?
And now they have a cheaper Igen that goes slower? Ya, I can hear what went on in that corporate meeting now.
Xerox Sales VP:
"Hey, printers out there are really pushing back on the price of the Igen's...."
Xerox Marketing VP:
"Well, do like we planned, work them up through the 6060's, then 8000's..."
Xerox Sales VP:
"Ya, we have been trying that, but the sales of the 8000's are really not so good..."
Xerox Marketing VP:
"O.K. let's push the 8000's into the corporate market and come out with an Igen at a lower price..."
Xerox Sales VP:
"If we do that, then the people that we just sold the Igen's to are really going to be mad..."
Xerox Marketing VP:
"O.K. Let's take something away from the cheaper Igen's.... .hmmm, hmmm, I know, let's slow it down..... Ya, that's it... we'll slow it down....."
Xerox Sales VP:
"Ya, with a couple hundred grand off, I am willing to raise my Igen quota by 50%, that will more than make up for the 30% off price...."
Xerox Marketing VP:
"And then we can charge them a premium when they want to speed it up to a whopping 55 sheets per minute."
Xerox Customer Service Manger:
"But if we do that, then we really shorten the window of being able to use the Igen as a short run color press in addition to a variable data pres. Because the speed would be so slow, the costs go up for the shop owner. Then they have trouble even competing against the 1,000 8.5 x 11 color that is being done out there off traditional presses."
Xerox Marketing VP to the Customer Service Manager:
"Look, if you can't get on board here with this, you let me know...

"
END OF MEETING....
I am just saying, that one of the most risky things to do in digital printing right now is to invest in any of the large digital presses without having the work already to run on it. Where as starting small has far less risk.
The risks of the big investments get even worse if you really look into the future. Let's say that you do get a really good client that starts using your Igen all the time. How long do you think that it is going to be until they start thinking about doing it themselves in-house? Sure, Xerox would never try to convince them to just do it themselves... ya, that would never happen. .....
So I think that there is a very high level of risk in the business model, beyond machine capacity or quality, that is not considered enough.