QUOTE(rugby148 @ Jul 3 2007, 09:58 PM) [snapback]1105[/snapback]
Though I believe it is important to know your competitions price, I think it is more important to understand your costs first. You need to figure out your absolute cost which then becomes (or atleast should become) a minimum point to develop your pricing. Emphasis on "minimum."
Remember the obvious aspects of cost such as facilities, labor, equipment cost, service costs, overhead (supporting departments, utilities, etc.).
Also, what kind of scoring / folding equiptment do you recomment on the low prive rance-- under 6grand?
My sales rep keeps telling me that when we print full color we have to use suction fed finishing equiptment or it will leave roller marks on the paper(if we used the cheaper friction based!) I have never heard about this..... is it true?