http://www.gammag.com/BackIssues/artbgam0612.howdweprintthis

"How did Xerox and XMPie, (now a standalone software unit within Xerox) manage to get this complex, variable-imaging project off the launching pad and into your mailbox before the end of December? The static rocket graphic is brought to life by way of several software applications. Far from merely personalizing names on address labels, this is variable imaging with a high level of complexity, so-called "fourth-tier" customization."

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