ROCHESTER, N.Y., Jan. 7 Kodak is teeing off the new year with its latest marketing innovation. The inaugural Kodak Challenge, a first-of-its-kind competition for PGA TOUR players and fans, begins January 8th at the Mercedes-Benz Championship at The Plantation Course at Kapalua Resort in Maui, Hawaii. An Advisory Board of leading golf experts and influentials selected Hole #18 as one of 24 Kodak Challenge holes in the U.S. and Canada.

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