Branded storefronts can help you to translate W2P excitement into actual revenue but how do you sell these customized web-to-print sites to your customers.  Learn tips and techniques to better sell the many features of branded storefronts and to offer your customers customized solutions to their document and fulfillment needs.  Move beyond online ordering to give your customers the power to present an easy-to-use customized catalog of print and non-print products to employees or franchisees regardless of their location.  Whether you are new to W2P or an experienced pro, this workshop will help you to learn to sell these powerful tools to your customers. You?ll learn the questions to ask, ways to reach decision-makers, and strategies to optimize your capabilities.

Attendees will learn:

• Benefits and characteristics of branded storefronts
• The sales challenges for these W2P solutions
• Techniques to prove value to customers and to overcome sales objectives
• Proven selling techniques and tools
• Questions to ask to uncover customer needs

Who should attend:

• Owners and CEOs
• Production managers
• Sales managers and sales people
• Customer service managers
• IT and technical service personnel.

Julie Shaffer, Director, Digital Printing Council, PIA/GATF
Shaffer is well known for her graphic production expertise and is often called upon for training, presentations, and on-site consulting throughout the world. She conducts research on diverse topics such as PDF color management and web-to-print implementation and is a frequent contributor to printing industry publications. Shaffer is co-author of a widely popular and informative book, The PDF Print Production Guide (1st and 2nd edition).